Marketing strategies Essay

The word â€Å"strategy† is derived from the Greek word â€Å"stratà §gos†; stratus (meaning army) and â€Å"ago† (meaning leading/moving). Strategy is an action that managers take to attain one or more of the organization’s goals. Strategy can also be defined as â€Å"A general direction set for the company and its various components to achieve a desired state in the future. Strategy results from the detailed strategic planning process†. A strategy is all about integrating organizational activities and utilizing and allocating the scarce resources within the organizational environment so as to meet the present objectives. While planning a strategy it is essential to consider that decisions are not taken in a vaccum and that any act taken by a firm is likely to be met by a reaction from those affected, competitors, customers, employees or suppliers. Strategy can also be defined as knowledge of the goals, the uncertainty of events and the need to take into consideration the likely or actual behavior of others. Strategy is the blueprint of decisions in an organization that shows its objectives and goals, reduces the key policies, and plans for achieving these goals, and defines the business the company is to carry on, the type of economic and human organization it wants to be, and the contribution it plans to make to its shareholders, customers and society at large. Features of strategic management Strategy relates the firm to its environment, particularly the external environ-ment in all actions whether objective setting, or actions and resources required for its achievement. This definition emphasizes on the systems approach of management and treats an organization as part of the society consequently affected by it. Strategy is the right combination of factors both external and internal. In relating an organization to its environment, the management must also consider the internal factors too, particularly its strengths and weaknesses, to take various courses of action. Strategy is relative combination of actions. The combination is to meet a particu-lar condition, to solve certain problems, or to attain a desirable objective. It may take any form; for every situation varies and, therefore, requires a somewhat different approach. Strategy may even involve contradictory action. Since strategic action depends on environmental variables, a manager may take an action today and revise or reverse his steps tomorrow depending on the situations. Strategy is forward looking. It has orientation towards the future. Strategic ac-tion is required in a new situation. Nothing-new requiring solutions can exist in the past, and so strategy is relevant only to the future. Process The strategic management process is more than just a set of rules to follow. It is a philosophical approach to business. Upper management must think strategically first, then apply that thought to a process. The strategic management process is best implemented when everyone within the business understands the strategy. The five stages of the process are goal-setting, analysis, strategy formation, strategy implementation and strategy monitoring. 1. Goal-Setting The purpose of goal-setting is to clarify the vision for your business. This stage consists of identifying three key facets: First, define both short- and long-term objectives. Second, identify the process of how to accomplish your objective. Finally, customize the process for your staff, give each person a task with which he can succeed. Keep in mind during this process your goals to be detailed, realistic and match the values of your vision. Typically, the final step in this stage is to write a mission statement that succinctly communicates your goals to both your shareholders and your staff. 2. Analysis Analysis is a key stage because the information gained in this stage will shape the next two stages. In this stage, gather as much information and data relevant to accomplishing your vision. The focus of the analysis should be on understanding the needs of the business as a sustainable entity, its strategic direction and identifying initiatives that will help your business grow. Examine any external or internal issues that can affect your goals and objectives. Make sure to identify both the strengths and weaknesses of your organization as well as any threats and opportunities that may arise along the path. 3. Strategy Formulation The first step in forming a strategy is to review the information gleaned from completing the analysis. Determine what resources the business currently has that can help reach the defined goals and objectives. Identify any areas of which the business must seek external resources. The issues facing the company should be prioritized by their importance to your success. Once prioritized, begin formulating the strategy. Because business and economic situations are fluid, it is critical in this stage to develop alternative approaches that target each step of the plan. 4. Strategy Implementation Successful strategy implementation is critical to the success of the business venture. This is the action stage of the strategic management process. If the overall strategy does not work with the business’ current structure, a new structure should be installed at the beginning of this stage. Everyone within the organization must be made clear of their responsibilities and duties, and how that fits in with the overall goal. Additionally, any resources or funding for the venture must be secured at this point. Once the funding is in place and the employees are ready, execute the plan. 5. Evaluation and Control Strategy evaluation and control actions include performance measurements, consistent review of internal and external issues and making corrective actions when necessary. Any successful evaluation of the strategy begins with defining the parameters to be measured. These parameters should mirror the goals set in Stage Types of strategic management 1. Functional strategies Functional strategy- selection of decision rules in each functional area. Thus, functional strategies in any organization, some (e.g., marketing strategy, financial strategy, etc.). It is desirable that they have been fixed in writing. In particular, functional strategies are as follows: Production strategy( â€Å"make or buy†) – defines what the company produces itself, and that purchases from suppliers or partners, that is, how far worked out the production chain. Financial Strategy- to select the main source of funding: the development of their own funds (depreciation, profit, the issue of shares, etc.) or through debt financing (bank loans, bonds, commodity suppliers’ credits, etc.). Organizational strategy- decision on the organization of the staff (choose the type of organizational structure, compensation system, etc.). May be allocated and other functional strategies, for example, the strategy for research and experimental development (R & D), investment strategy, etc. In addition, each of the functional strategies can be divided into components. For example, organizational strategy can be divided into three components: strategy of building organizations – to select the type of structure (divisional, functional, project, etc.); strategy to work with the staff – a way of training (mainly administrative staff), training of staff (in a business or educational institutions), career planning, etc.; Strategy wages (in the broader sense – rewards and penalties) – in particular, the approach to the compensation of senior managers (salary, bonuses, profit sharing, etc.). Organization for the implementation of the strategy at the functional area responsible senior specialist (Ch. Engineer, Director of Finance), at the enterprise level – the general director or director of the department, at the level of groups of companies – a collegiate body (management, board of directors). 2. Human resources Role in Strategy Formulation: HRM is in a unique position to supply competitive intelligence that may be useful in strategy formulation. Details regarding advanced incentive plans used by competitors, opinion survey data from employees, elicit information about customer complaints, information about pending legislation etc. can be provided by HRM. Unique HR capabilities serve as a driving force in strategy formulation. 3. Marketing strategies Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Globalization has led firms to market beyond the borders of their home countries, making international marketinghighly significant and an integral part of a firm’s marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business’s size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. To create an effective, cost-efficient marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate. In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning. To achieve the desired objectives, marketers typically identify one or more target customer segments which they intend to pursue. Customer segments are often selected as targets because they score highly on two dimensions: 1) The segment is attractive to serve because it is large, growing, makes frequent purchases, is not price sensitive (i.e. is willing to pay high prices), or other factors; and 2) The company has the resources and capabilities to compete for the segment’s business, can meet their needs better than the competition, and can do so profitably. [3] In fact, a commonly cited definition of marketing is simply â€Å"meeting needs profitably.† 4. Financial strategy To get the most out of your financial resources and achieve sustainability you’ll need to successfully manage all your funding and financing sources in an overarching strategy for your organisation. Many organisations manage income from a number of different funding and finance sources – from donations, grants, contracts and income generated from trading. A financial strategy enables your organisation to assess your financial needs and the sources of support required to meet your objectives and fulfil the organisational mission, whilst also planning for continued growth to enable stability. You’re financial strategy will derive from your mission. So the first step is to clearly define why you exist and you plan to achieve your mission before preparing any budgets. Cadbury History Birmingham 1824 John Cadbury was one of ten children of Richard Tapper Cadbury, a prominent Quaker who had moved to Birmingham, England from the West Country in 1794. In 1824, 22-year-old John Cadbury opened his first shop at 93 Bull Street, next to his father’s drapery and silk business in the then fashionable part of Birmingham. Apart from selling tea and coffee, John Cadbury sold hops, mustard and a new sideline – cocoa and drinking chocolate, which he prepared using a mortar and pestle. Cocoa and drinking chocolate had been introduced into England in the 1650s but remained a luxury enjoyed by the elite of English society. Customers at John Cadbury’s shop were amongst the most prosperous Birmingham families, the only ones who could afford the delicacy. Cocoa beans were imported from South and Central America and the West Indies. Experimenting with his mortar and pestle, John Cadbury produced a range of cocoa and chocolate drinks, the latter with added sugar. The products were sold in blocks: customers scraped a little off into a cup or saucepan and added hot milk or water. John Cadbury had a considerable flair for advertising and promotion. â€Å"John Cadbury is desirous of introducing to particular notice ‘Cocoa Nibs’, prepared by himself, an article affording a most nutritious beverage for breakfast,† announced his first advertisement in the Birmingham Gazette in March 1824. He soon established himself as one of the leading cocoa and drinking chocolate traders in Birmingham. The popularity and growing sales of John Cadbury’s cocoa and drinking chocolate of ‘superior quality’ determined the future direction of the business. In 1831, John Cadbury rented a small factory in Crooked Lane not far from his shop. He became a manufacturer of drinking chocolate and cocoa, laying the foundation for the Cadbury chocolate business. These early cocoa and drinking chocolates were balanced with potato starch and sago flour to counter the high cocoa butter content, while other ingredients were added to give healthy properties. By 1842, John Cadbury was selling sixteen lines of drinking chocolate and cocoa in cake and powder forms. The Quaker Influence The Cadbury family were prominent members of the Society of Friends or Quakers, one of the many nonconformist religious groups formed in the 17th century. Their strong beliefs carried into campaigns aimed at ending poverty and deprivation and many prominent Quaker-run businesses were part of reforms of social and industrial society in Victorian Britain. John Cadbury’s lifelong involvement with the Temperance Society influenced the direction of his business enterprise. By providing tea, coffee, cocoa and chocolate as an alternative to alcohol he felt he was helping to alleviate some of the alcolohol-related causes of poverty and deprivation amongst working people. He also incorporated some of these principles in his industrial relations philosophy. (See A Progressive Workplace) Cadbury Brothers of Birmingham John Cadbury As the enterprise prospered, in 1847 John Cadbury rented a larger factory in Bridge Street, off Broad Street, in the centre of Birmingham and went into partnership with his brother Benjamin – trading as Cadbury Brothers of Birmingham. The retail side of the business in Bull Street was passed to a nephew, Richard Cadbury Barrow in 1849. Barrow Stores, as it became, traded in Central Birmingham until the 1960s. A major turning point for the cocoa and chocolate industry came in the mid-1850s, when taxes on imported cocoa beans were reduced by Prime Minister William Gladstone. The previously prohibitive chocolate products were now within the reach of the wider population. Cadbury Brothers received their first Royal Warrant on February 4, 1854 as ‘manufacturers of cocoa and chocolate to Queen Victoria.’ The company continues to hold royal warrants of appointment. During the 1850s business began to decline. The partnership between the first Cadbury brothers was dissolved in 1860, a difficult time in the company’s history. John Cadbury’s sons Richard and George, who had joined the company in the 1850s, became the second Cadbury brothers to run the business when their father retired due to failing health in 1861. John Cadbury devoted the rest of his life to civic and social work in Birmingham until his death in 1889. Although they had worked in their father’s business for some years, the prospects for Richard. 25, and George, 21, were daunting. Their first five years were a period of unremitting toil with few customers, long hours and very frugal living. Both seriously considered taking up other vocations – Richard as a surveyor in England and George as a tea planter in India. George was focused on manufacturing, and Richard with sales, but in the early days both brothers went out and promoted their goods. Due to their dedication, sheer hard work and improvements in the quality of Cadbury cocoa products, the business survived and prospered. Technological Advancements Historic packaging Dissatisfied with the quality of cocoa products, including their own, the Cadbury brothers took a momentous step in 1866 that not only had a bearing on their business but revolutionised the whole of the British cocoa business. Until that time English cocoa had been heavily adulterated with starch substances like potato flour or sago to mask the excess cocoa butter. The cocoa drink, as described by George Cadbury himself, was a â€Å"comforting gruel†. Following a visit to the Van Houten factory in Holland to see their new cocoa press, the brothers introduced this new process to their Bridge Street factory. The press removed some of the cocoa butter from the beans, producing a less rich and more palatable cocoa essence – the forerunner of the cocoa we know today. There was no need to add flour and Cadbury’s new cocoa essence was advertised as ‘Absolutely pure†¦therefore Best’ At that time there was much concern in Parliament about the adulteration of food, including cocoa. The new unadulterated Cadbury’s cocoa essence was heralded as a major breakthrough and resulted in the passing of the Adulteration of Food Acts in 1872 and 1875. Cadbury received a remarkable amount of free publicity during this period and sales increased dramatically. The marketing of this cocoa essence helped turn a small business into a vast worldwide company. The introduction of cocoa essence was not the only innovation that improved the Cadbury Brothers’ trade. The plentiful supply of cocoa butter remaining after the cocoa was pressed made it possible to produce a wide variety of new kinds of ‘eating chocolate,’ leading to the development of the smooth creamy chocolate produced today. The quality of the chocolates made by the company following the introduction of the cocoa press was such that in the 1870s, Cadbury broke the monopoly which French producers had previously enjoyed in the British Market. Cadbury’s Chocolate Box A chocolate for eating had been produced at the Cadbury factory since 1849 but it was not, by today’s standards, a very palatable product. With the availability of cocoa butter a new chocolate recipe produced chocolate similar to that which we enjoy today. Refined plain chocolate was made for moulding into blocks or making bars and chocolate creams that with chocolate-covered fruit-flavoured centres. Cadbury’s â€Å"fancy chocolates†- or assortments as they are now called – were sold in decorated boxes, with small pictures that children could cut out to stick into scrapbooks. Richard Cadbury applied his considerable artistic talents to introduce more ambitious and attractive box designs from his own paintings, using his own children as models or depicting flowers and scenes from his travels. They were the first British-made fancy chocolate boxes and were very popular. Some of his original boxes still exist. Elaborate chocolate boxes were much prized as special gifts by the late Victorians as they could later be used as trinket or button boxes. Chocolate box designs ranged from superb velvet covered caskets with bevelled mirrors and silk lined jewel boxes to pretty boxes with pictures on the lid. The popularity of these splendid Cadbury boxes continued until their disappearance during the Second World War. Victorian and Edwardian chocolate boxes are now collector’s items. Cadbury Brothers Ltd The business became a private limited company – Cadbury Brothers Limited – in 1899 following Richard Cadbury’s sudden death at the age of 63. George Cadbury became chairman of the new board and his fellow directors were Barrow and William A. Cadbury, sons of Richard and two of his own sons, Edward and George Cadbury Junior. By 1899, the Bournville factory had trebled in size with more than 2,600 employees. With the formation of the limited company, Bournville entered a new era as the younger members of the Board introduced new ideas – analytical laboratories, advertising and cost offices, a sales department, works committee, medical department, pension funds, education and training for employees. The Bournville factory site became a series of factories within a factory, as everything needed for the business was produced on site, including tin box pressing plants, carton making units, a design studio and printing plant. This policy continued until well after the Second World War when the rationalisation of the business to mainstream activity – production and marketing of chocolate confectionery- led to the use of outside specialised suppliers for ancillary items. . Cadbury India began its operations in India in 1948 by importing chocolates. It now has manufacturing facilities in Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and sales offices in New Delhi, Mumbai, Kolkata and Chennai. The corporate head office is inMumbai. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, Cadbury has worked with theKerala Agricultural University to undertake cocoa research. Cadbury was incorporated in India on 19 July 1948. Currently, Cadbury India operates in five categories – Chocolate confectionery, Beverages, Biscuits, Gum and Candy. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star, Perk, Bournville, Celebrations, Gems, Halls, Éclairs, Bubbaloo, Tang and Oreo. Its products include Cadbury Dairy Milk, Dairy Milk Silk, Bournville, 5-Star, Perk, Gems (a version of M&M’s), Eclairs,Bournvita, Celebrations, Bilkul Cadbury Dairy Milk Shots, Toblerone, Halls, Tang and Oreo. It is the market leader in the chocolate confectionery business with a market share of over 70%. Products Major chocolate brands produced by Cadbury include the bars Dairy Milk, Crunchie, Caramel, Wispa, Boost, Picnic, Flake, Curly Wurly, Chomp, and Fudge; chocolate Buttons; the boxed chocolate brand Milk Tray; and the twist-wrapped chocolates Heroes. As well as Cadbury’s chocolate, the company also owns Maynards and Halls, and is associated with several types of confectionery including former Trebor and Bassett’s brands or products such as Liquorice Allsorts, Jelly Babies, Flumps, Mints, Black Jack chews, Trident gum, and Softmints. Notable product introductions include: 1866: Cocoa Essence 1875: Easter Eggs 1897: Milk Chocolate and Fingers 1905: Dairy Milk 1908: Bournville 1914: Fry’s Turkish Delight 1915: Milk Tray 1920: Flake 1923: Creme Egg (launched as Fry’s) 1926: Cadbury Dairy Milk Fruit & Nut 1929: Crunchie (launched as Fry’s) 1938: Roses 1948: Fudge 1958: Picnic 1960: Dairy Milk Buttons 1968: Aztec 1970: Curly Wurly 1974: Snack 1976: Double Decker 1981: Wispa (relaunched 2007) 1985: Boost 1987: Twirl 1992: Time Out 1995: Wispa Gold (relaunched 2009 and 2011) 1996: Fuse 2001: Brunch Bar, Dream and Flake Snow 2009: Dairy Milk Silk 2010: Dairy Milk Bliss 2011: Big Race oreo 2012: Marvellous Creations and Crispello. Advertising controversy In May 2011 the model Naomi Campbell described the new advertisement for the Bliss bar as ‘insulting and hurtful’. Reacting to the advertisement, which had the tag line Move over Naomi – there is a new diva in town, Campbell said, â€Å"I am shocked. It’s upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this.† A spokesperson for the company insisted that the campaign was â€Å"a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss†. The campaign was, he later added, â€Å"no longer in circulation†¦ we have no plans to repeat the campaign.† Reacting to Campbell’s outburst, comedian Reginald D. Hunter, on the BBC television comedy quiz Have I Got News For You, suggested that it was complimentary for black people to be compared to chocolate, and that enjoyment of the Bliss bar might even be enhanced by a love of black people. Health and safety 2006 Salmonella scare On 19 January 2006, Cadbury Schweppes detected a rare strain of the Salmonella bacteria, affecting seven of its products, said to have been caused by a leaking pipe. The leak occurred at itsMarlbrook plant, in Herefordshire, which produces chocolate crumb mixture; the mixture is then transported to factories at Bournville and formerly Somerdale to be turned into milk chocolate. It was not until around six months after the leak was detected that Cadbury Schweppes officially notified the Food Standards Agency, shortly after which it recalled more than a million chocolate bars. In December 2006, the company announced that the cost of dealing with the contamination would reach  £30 million. In April 2007, Birmingham City Council announced that it would be prosecuting Cadbury Schweppes in relation to three alleged offences of breaching food safety legislation. At that time, theHealth Protection Agency identified 31 people who had been infected with Salmonella Montevideo. One of the alleged victims had to be kept on a hospital isolation ward for five days after eating a Cadbury’s caramel bar. An investigation being carried out at that time by Herefordshire Council led to a further six charges being brought. The company pleaded guilty to all nine charges, and was fined one million pounds at Birmingham Crown Court—the sentencing of both cases was brought together.[70] Analysts have said the fine is not material to the group, with mitigating factors limiting the fine being that the company quickly admitted its guilt and said it had been mistaken that the infection did not pose a threat to health. Head office Cadbury’s head office is the Cadbury House in the Uxbridge Business Park in Uxbridge, London Borough of Hillingdon, England. The building occupies 84,000 square feet (7,800 m2) of space inside Building 3 of the business park. Cadbury, which leases space in the building it occupies, had relocated from central London to its current head office. Cadbury’s previous head office was in 25 Berkeley Square in Mayfair, City of Westminster. In 1992 the company leased the space for  £55 per 1 square foot (0.093 m2). In 2002 the company agreed to pay  £68.75 per square foot. The Daily Telegraph reported in 2007 that the rent was expected to increase to a â€Å"three-figure sum. † In 2007 Cadbury Schweppes had announced that it was moving to Uxbridge to cut costs. As of that year the head office had 200 employees. After the Kraft Foods acquisition of Cadbury, Kraft announced that the Cadbury head office would remain the â€Å"Cadbury House.† Mission statement of cadbury. Cadbury’s mission statement says simply: ‘Cadbury means quality’; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure that our promise is delivered’ . Vision The Vision into action (VIA) plan embodies all aspects of our strategy. Our governing objective is to deliver superior shareowner returns by realizing our vision to be the world’s biggest and best confectionery company. At the heart of our plan is our financial scorecard, judiciously reinforced by our priorities, commitments and culture . Management information strategy. A management information system (MIS) provides information that organizations require to manage themselves efficiently and effectively.[1] Management information systems are typically computer systems used for managing five primary components: 1.) Hardware, 2.) Software, 3.) Data (information for decision making), 4.) Procedures (design,development and documentation), and 5.) People (individuals, groups, or organizations). Management information systems are distinct from other information systems, in that they are used to analyze and facilitate strategic and operational activities.[2] Academically, the term is commonly used to refer to the study of how individuals, groups, and organizations evaluate, design, implement, manage, and utilize systems to generate information to improve efficiency and effectiveness of decision making, including systems termed decision support systems, expert systems, and executive information systems.[2] Most business schools (or colleges of business administration within universities) have an MIS department, alongside departments of accounting, finance, management, marketing, and sometimes others, and grant degrees (at undergrad, masters, and PhD levels) in MIS. Characteristics of management information strategies Strategic information management is a salient feature in the world of information technology (IT). In a nutshell, strategic information management helps businesses and organizations categorize, store, process and transfer the information they create and receive. It also offers tools for helping companies apply metrics and analytical tools to their information repositories, allowing them to recognize opportunities for growth and pinpoint ways to improve operational efficiency. Automation IT professionals design strategic information management systems to automate the management of incoming and outgoing information to the greatest possible degree. While each company has its own unique IT needs, strategic information management systems typically include built-in controls that filter, sort, categorize and store information in easy-to-manage categories. Customization Strategic information management systems are typically customized to meet the unique needs of each individual company. Incoming and outgoing data can be sorted and cross-referenced according to a wide range of individually specified controls and parameters, which include the company’s business verticals and horizontals, individual clients, demographics, geographic location and business function. Strategic information management systems are extensively categorized, allowing for an optimal level of organization. Access controls can be as strict or as lax as the client wants, allowing for company-wide access to information databases or limiting information accessibility to key personnel. User-specific controls can also be set, in case employees need access to certain information but management wants to limit their access to sensitive data. Benefits The benefits of strategic information management can be felt from the executive level right down to the functional staff level. It can help businesses expand their operations into new areas, set goals, measure performance and improve overall productivity. Risks Some of the risks involved with strategic information management systems include implementation challenges, incompatibility with client databases and human error. As with other IT management techniques, data protection and information security is also an ongoing concern. Conclusion Cadbury is one of the best known brands in the world today. It is a brand which is associated with high levels of quality and customer satisfaction. The ongoing growth of Cafà © Cadbury provides a flagship that further helps to enhance the reputation of the Cadbury Masterbrand. At the same time, it provides customers with the opportunity to indulge themselves in the enjoyment of high quality products in a welcoming environment.

The Culture and Identity Essay Topics Cover Up

The Culture and Identity Essay Topics Cover Up What the In-Crowd Won't Tell You About Culture and Identity Essay Topics Let's take a facet of education. Someone's beliefs and morals are created up by culture and remain throughout your whole life. Somebody's identity is created due to both personal factors and external facets. Every individual has their own special identity and culture. A cultural identity essay is a form of creative or academic writing that expresses the sensation of belonging to a specific culture credited to the growing up and becoming an individual person with its personality. Various cultures have different kind of buildings. They define family in different ways. In our loved ones, there are plenty of cultures and traditions that play an extremely significant role in defining our family values and cultures. In some instances, you could be asked to compose an essay about the cultural identity of another person or a fictional character. The body of your article should offer in-depth info on the significance of the thesis statement. You could pick a topic that you're not interested in and wind up straining to compose the appropriate concept. The action of inventing a compelling paper based on these sorts of facts s called the cultural identity theory. Asking for a distinctive and unique one on a topic of your choice may be all you desire . Wine is served during the day, with each meal. In France, holidays like, Christmas, are extremely important. There are a lot of things to consider and most importantly, is the trustworthiness of the service you decide to use. Such a thing is not possible to quantify. You just need to earn a collection of the proper topic you would desire. Finding the Best Culture and Identity Essay Topics Regardless of the fact there are many high school essay topics one would choose, it might take her or him a very long time due to uncertainty. As a consequence, you prefer doing your essays all on your own. Definition essay is a sort of writing which demands the writer to come up with and explain their private characterization of a notion. Make it a conventional 5-paragraph essay. There are lots of online resources where you could find college essay hints and instructions about how to write a college essay, the best way to do a college essay and the way to prepare a great college essay paper. It is a good idea to purchase essays from experts who do their very best to guarantee that the quality is all up to standard. The sample high school admission essays we've got on our page can be useful to you or your buddies. For instance, you can acquire high school essay samples absolutely free online to provide you with certain skills you want to compose your essay competently. Now students know, that if they want college essays they will need to get hold of our custom made college essay writing service. It is possible to purchase college essay on any specific college essay topic. Admission essays are important documents that students must submit as they pursue a place to learn in a particular institution. If you are in need of a brilliant essay on cultural identity, get in touch with a professional academic writing company to acquire quality articles from folks from several nations that are experts in writing excellent reflection papers. After reading, it is simple to write my paper and truly feel comfortable getting grades as large as you are able to imagine. Also, give the crucial takeaway that you would like your reader to take home. Consider the precise message that you wish to transmit to r eaders. Choosing Good Culture and Identity Essay Topics If you really need to narrow your subject, you might write about a particular individual, like a musical artist who focuses on society or culture. People within the community with this kind of culture are considered psychologically normal even should they commit violence daily. This lead me to believe that although it can have a definition, it seems to evolve and change depending on the era in which one lives and their geographical location, although this may be a simplistic view. Regardless of what the culture, people have the urge to conform. There are various varieties to culture. The cultures differ even among the folks of same geographical regions and the individuals of the very same state. In light of how all cultures are diverse, there are a few which are more inclined to commit particular fallacies than others. Thankfully, nearly all of our cultures are good.

UMass Lowell Acceptance Rate, SAT/ACT Scores, GPA

The University of Massachusetts Lowell is a public research university with an acceptance rate of 72%. One of the schools in the five-campus University of Massachusetts system,  UMass Lowell is located less than an hour from Boston. UMass Lowell has a student / faculty ratio of 17-to-1 and more than 86 undergraduate majors including programs in business administration, computer science, criminal justice, and electrical engineering. Students are involved in an array of extracurricular activities on campus through more than 250 clubs and organizations. The UMass Lowell River Hawks compete in the NCAA Division I America East Conference with the exception of men’s hockey, which competes in the Division I Hockey East Conference. Considering applying to the University of Massachusetts Lowell? Here are the admissions statistics you should know, including average SAT/ACT scores and GPAs of admitted students. Acceptance Rate During the 2017-18 admissions cycle, UMass Lowell had an acceptance rate of 72%. This means that for every 100 students who applied, 72 students were admitted, making UMass Lowells admissions process somewhat competitive. Admissions Statistics (2017-18) Number of Applicants 12,187 Percent Admitted 72% Percent Admitted Who Enrolled (Yield) 24% SAT Scores and Requirements The University of Massachusetts Lowell has a test-optional standardized testing policy. Applicants to UMass Lowell may submit SAT or ACT scores to the school, but they are not required for most applicants.  During the 2017-18 admissions cycle, 78% of admitted students submitted SAT scores. SAT Range (Admitted Students) Section 25th Percentile 75th Percentile ERW 570 650 Math 580 670 ERW=Evidence-Based Reading and Writing This admissions data tells us that most of UMass Lowells admitted students fall within the  top 35% nationally  on the SAT. For the evidence-based reading and writing section, 50% of students admitted to UMass Lowell scored between 570 and 650, while 25% scored below 570 and 25% scored above 650. On the math section, 50% of admitted students scored between 580 and 670, while 25% scored below 580 and 25% scored above 670. Applicants with a composite SAT score of 1320 or higher will have particularly competitive chances at UMass Lowell. Requirements UMass Lowell does not require SAT scores for admission for most applicants. For students who choose to submit scores, note that the University of Massachusetts Lowell participates in the scorechoice program, which means that the admissions office will consider your highest score from each individual section across all SAT test dates. UMass Lowell does not require the optional SAT writing section or SAT Subject test scores. Note that test-optional applicants should have a high school GPA of 3.25 or higher and evidence of academic success in rigorous coursework. Applicants who choose not to provide test scores will be required to submit an additional short essay. ACT Scores and Requirements The University of Massachusetts Lowell has a test-optional standardized testing policy. Applicants to UMass Lowell may submit SAT or ACT scores to the school, but they are not required for most applicants.  During the 2017-18 admissions cycle, 12% of admitted students submitted ACT scores. ACT Range (Admitted Students) Section 25th Percentile 75th Percentile English 23 29 Math 24 29 Composite 24 29 This admissions data tells us that most of UMass Lowells admitted students fall within the  top 26% nationally  on the ACT. The middle 50% of students admitted to UMass Lowell received a composite ACT score between 24 and 29, while 25% scored above 29 and 25% scored below 24. Requirements UMass Lowell does not require ACT scores for admission for most applicants. For students who choose to submit scores, note that UMass Lowell does not superscore ACT results; your highest composite ACT score will be considered. UMass Lowell does not require the optional ACT writing section. Note that test-optional applicants should have a high school GPA of 3.25 or higher and evidence of academic success in rigorous coursework. Applicants who choose not to provide test scores will be required to submit an additional short essay. GPA In 2018, the average high school GPA of University of Massachusetts Lowells incoming freshmen class was 3.6, and over 38% of incoming students had average GPAs of 3.75 and above. These results suggest that most successful applicants to UMass Lowell have primarily A grades. Admissions Chances The University of Massachusetts Lowell, which accepts fewer than three-quarters of applicants, has a somewhat selective admissions pool with above average SAT/ACT scores and GPAs. However, UMass Lowell also has a  holistic admissions  process and is test optional, and admissions decisions are based on more than numbers. A  strong application  essay  and glowing letters of recommendation  can strengthen your application, as can participation in  meaningful extracurricular activities  and a  rigorous course schedule.  Note that music majors are required to complete an in-person audition, and art and design students must submit a portfolio. Students with particularly compelling stories or achievements can still receive serious consideration even if their grades and scores are outside UMass Lowells average range. If You Like UMass Lowell, You May Also Like These Schools: Boston CollegeUniversity of Rhode IslandUniversity of New HampshireRegis CollegeSuffolk UniversityBoston UniversityUniversity of Connecticut All admissions data has been sourced from the National Center for Education Statistics and University of Massachusetts Lowell Undergraduate Admissions Office.

The Climate Around Disclosing Instances Of Rape - 959 Words

Assignment 3 The climate around disclosing instances of rape is slowly changing. With campaigns such as It’s On Us and Know Your Power becoming more prevalent in the main stream media and college culture, it is important to not only apprehend assailants but to prevent rape before it occurs. If Cal State Fullerton is unfortunate enough to align with Jackie Speier’s claim that â€Å"20 percent of coeds say they’ve been sexually assaulted,† then a mass overhaul of current rape prevention programs is necessary. Using communication theory and the construct of social action in community organizing, it is possible to create a comprehensive and effective program to decrease the incidence of rape, or potentially more forms of sexual assault, on college campuses. One of the most effective campaigns against rape in the United States has been Know Your Power. This grassroots campaign began at the University of New Hampshire and aimed to increase knowledge of how to sa fely intervene in sexual violence, increase the willingness of others to get involved in reducing violence, and increase the likelihood that message receivers would have acted as an active bystander when witnessing a violent crime. Because of the effectiveness of this program, I would like to utilize it in a modified designed for Cal State Fullerton. By shifting the power relationship that is a common theme in rape, you are in effect taking power away from the rapist. If someone is there to witness the crime be committed, noShow MoreRelatedThe Growing Problem of White Collar Crimes in India19963 Words   |  80 Pagescontrol regulation. Similarly, illegal accumulation of foreign exchange through just one type of fraud or through under invoicing of exports and over invoicing of imports, — is calculated to be estimated between Rs. 40-50 crores every year. Two instances of embezzlement and fraud as provided by a report made by Vivian Bose Commission are — Notorious Dalmia-Jain and Mundhra case in which loss amounted were estimated at Rs. 3.5 crore. While dealing with the investigation of Mundhra case, Mr. M. C.Read MoreEssay Paper84499 Words   |  338 PagesHeadquarters Department of the Army Washington, DC 18 March 2008 UNCLASSIFIED SUMMARY of CHANGE AR 600–20 Army Command Policy This rapid action revision, dated 20 September 2012-o Updates policy for the administration of unit command climate surveys: adds requirement for personnel equivalent to company level commanders; updates timelines to within 30 days (120 days for Army National Guard and U.S. Army Reserve) of assuming command, again at 6 months, and annually thereafter (parasRead MoreEpekto Ng Polusyon19213 Words   |  77 Pagesinsignificance when the crimes committed against them that have had such a profound impact on their lives are not of major concern to others; thus preventing victims from transferring the burden of disgrace to the offender (Lewis Herman, 2005). In this instance, the woman is denied the opportunity to tell her story in her own way which once more, has the effect of silencing the victim (Braithwaite Daly, 1995). In view of the profusion of statistics and abundance of information available, domestic violenceRead MoreHsm 542 Week 12 Discussion Essay45410 Words   |  182 Pagestort. A very recent example of intentional patient privacy invasion is of Dr. Nikita Levy from John Hopkins Hospital who is charged with class action lawsuits filed for secretly videotaping and photographing gynecology examinations through a pen wore around his neck. He had been a gynecologist doctor for over 25 years at John Hopkins Hospital seeing over 1000 patients. A lady who had been his patient for  about six years brought his misdeeds out in limelight. What he did not only brought down his image

Business Plan for Restaurant Free Essays

Products and Services : Theme – â€Å"Food Fusion† Singapore being truly a trans-national epitome and embraces every culture with due dignity and respect, it is just apt for us to theme our restaurant menu into a â€Å"Food Fusion†. Fusion food is a combination of various forms of cookery and comes in several forms. Regional fusion combines different cuisines of a region or sub-region into a single eating experience. We will write a custom essay sample on Business Plan for Restaurant or any similar topic only for you Order Now Asian fusion restaurants, which combine the various cuisines of different Asian countries, have become popular in many parts of the United States and United Kingdom. Often featured are South Asian, East Asian, and South-East Asian dishes alongside one another and offering dishes that are inspired combinations of such cuisines. In Singapore with highest influx of migrants, fusion cuisine is being reinvented and is becoming increasingly the norm at numerous cafes and restaurants with the quality and creativity of Asian-fusion restaurants. Foods based on one culture, but prepared using ingredients and flavors inherent to another culture, are also considered forms of fusion cuisine which is our them â€Å"Food Fusion†, a fine blend of Asia. Sing-Foo’sion Special : Signature dish of Singapore, similar to â€Å"Singapore Sling† drink. * Indo-Chinese Foo’sion * Malay-Indo Foo’sion * Indo-Conti Foo’sion * Japanese-Indo Foo’sion * Indo-Western Foo’sion Aromatic Soups * ‘Pho’ – sliced beef or chicken noodle soup topped w/thai basil, cilantro, culantro bean sprouts. * Spicy Lemongrass ‘Hue’ Beef, Chicken Or Tofu. * Seafood Tom Yum. * Vietnamese Hot Sour Soup * Wakame Tofu Miso. Fresh Fusion Starters * Fusion Spring Rolls. * Crispy Taro Ball * Patate Douce Fritters * Herberd Cherrystones served with a spicy lime sauce * Coco curry mussels with grape tomatoes. Oodles of noodles * Coco Curry Butterfly Shrimp Or Tofu * Pad Thai * Tofu Vermicelli * Grilled Pork Chop Vermicelli * Sesame Noodles * Spicy Udon Chicken, Tofu Veggies. Grains Fry-ins * Chicken Or Tofu Pineapple Fried Rice * Crispy Thai Basil Chicken * Vietnamese Five Spice Marinade Grilled Pork Chops * Charbroiled Lemongrass Chicken * Sauteed Coconut Curry Lemongrass Chicken, Shrimp, Tofu Or Beef Hot Calming Herbals and Smoothies * Organic Black pepper Coke * Milky Green Ginger Teh * Hot Soy Expresso * Fusion Sangria smoothy * Young Coconut creamy tero 5. Market Analysis ?†¢Summary? Industry Analysis? †¢Target Market? †¢Customer Profile? †¢Major competitors and participants? †¢Market Segmentation? †¢Projected Market Growth and Market Share Objectives Singapore is the place for food lovers and it offers most of the international cuisines. Singapore’s food and beverage (FB) services industry contributed approximately SGD 11. 36bn or 3. 5% to the c ountry’s total GDP in 2011. Ministry of Trade and industry has estimated 4% growth in Accommodation and food services industry in Singapore supported by healthy growth in visitor arrivals with restaurants achieving about 5. 5 growth. With Tourist arrivals at ever time high and with upcoming international cruise terminal next to MBS , Marina Bay sands(MBS) is best placed for having a restaurant. It has many restaurants offering International cuisine for business as well as leisure. With many highflying tourists and locals too visiting this integrated resort, there is room for Value for money restaurants offering quick lunch/dinner. Event Plaza in MBS attracts crowds who visit Arts and science museum as well as light and water show. Converting these footfalls in to business is the key issue. Customers include visitors to Exhibition center , Casino , and the evening crowds to the light shows for less than $10 meal. MBS has many restaurants like A Taste of Nanyang, Bay Sushi, Celebrity chef restaurants too. There are not many offering Indian food except Punjab Grill by Jiggs Kalra for high end dining. Target market is Indian food lovers and in 20 to 50 age groups , who frequent the Marina bay sands attractions. Pricing and demographics help in targeting the right customer. Market growth is a factor of visibility of the restaurant, driving the message of affordability and easy accessibility to the visiting crowds. Singapore food consumptions accounts for 3% of GDP and it has highest food consumption levels in South east Asia. Working with The Agri-Food and Veterinary Authority (AVA), Health Promotion Board (HPB) and National Environment Agency (NEA) on offering healthier food will go long way in building the food brand. Food and beverage industry has the social obligation to support healthy and active lifestyles and thus iffering healthy food will lead to increased sales and market share within the MBS rea. 10. Marketing Plan †¢Creating and Maintaining Customers †¢Product Pricing Strategy? †¢Product Positioning †¢Sales and Distribution Plan †¢Promotional Strategy Expenditure on FB has grown steadily in Singapore, with market value expanding from USD 8. 3bn in 2006 to USD 11. 4bn in 2011. Attracting customers and repeat customers in a challenge where visitors arrivals are event based. To have a healthy customer base it is necessary to tie up with Event organizers like Singapore Tourism board, MICE organizers. Sign boards on healthy eating along the marina bay Promenade to attract crowds, tit bits of healthy Indian foods and how to choose healthy food and stay fit , offering SGD 10 experience as the prime product in allocation (MBS) where healthy dining may be rare and is expensive. Positioning with value for money healthy dining experience, liaising up with HR departments of neighboring working population to have lunchtime crowds , leaflets dining events around the marina promenade with discounts about 20% if the whole family ( at least 4 persons) dining are some of the promotional strategies. Healthy dining as brand with strengths of Vegetarian and Non-vegetarian Indian cuisine which offer less trans fat, olive oil cooking, no reuse of cooking oil and, less fried food will resonate a healthy product for lunch and dinner. New shopping destinations like Marina link mall and MBS shopping outlets itself will be approached to be positioned as partners in Market making for each others benefit. Frequent feedback forms to patrons offering discounts of up to 20% on food quality , brand image and service to keep the restaurant in sync with patrons expectations and experience will help to redesign the food offerings. How to cite Business Plan for Restaurant, Essay examples

Expel students for cheating free essay sample

At many colleges, cheating among students is common problem which break down students success in life. Unless it became an educational concern, a strict rule performed to eliminate this issue. Most of the colleges state serious policy beyond cheating which is to expel students from the learning environment. Students should not be expelled from college for cheating. There is no reason to expel students from college for cheating because they will not learn anything from that experience. Also, it influences students, it causes lack of education, and expelled students will be characterized negatively at the college. Typically, expelled students will be not prepared for their academic and career future. Students should not be expelled for cheating. Education is based on learning, educating, and informing students with new information, if students expelled for cheating they will not learn anything from that experience. College policy for students who cheat is to expel them for the purpose of improve their bad behavior and to reinforce their honesty manner. Unfortunately, students who stay at home will have free time that they will waste it on fun. As a matter of fact, they are going to lose their learning motivation staying at home without doing anything lead students to be lazy and inactive. Expel students who cheated is not beneficial for them because it causes loss of learning passion. Expelling students only for cheating goes on serious consequences which affect students personality, likewise it may lead to lose their self-esteem too. For instance, students who stay at home feel disappointed, as far they expulsion demonstrates their weakness which results losing of confidence, trust in their creativeness, and delay students ability in reaching their potential. Consequently, students enthusiasm of being educated will be destroyed and it will create feelings of anger and hate education. Thus, expulsion omits their challenge of learning and robs students from their opportunities to be competent. It influences students badly and damages their hope of good education future. Nevertheless, dismissed students will have negative character within the learning environment around. Students will have restricted relationships with people around in college. Further they will try to preserve their image yet their ethics but nonetheless plagiarizing defrauds instructors and other students of false view toward students who cheated. Those students sense of being discarded, dismissed, and rejected from other students and instructors. As well, feelings of shame will control students; everyone is going to question the reason of their expulsion from the college. Likewise, it hurts students’ chances for finding good friends. As a result expulsion influences students individuality badly and it makes hard to associate with colleagues. Moreover, students who are not in class are not prepared for their academic future. Dismissing students from college influences students educational background negatively and it results students academic failure. Expulsion for cheating consider as an academic violation reported on students official academic transcripts, to illustrate it interferes their ability to transfer to another college. As well, that will prevent students from finishing their college degrees so they will never be accepted to get re-admission. As well, going to college is a chance to develop independence and personal skills through practicing new activities. Obviously education is the key of success in particular life, and in other words knowledge is power and great power brings great responsibility to obtain future possibilities. For instance, college enhances knowledge with skills that it provides to prepare students for their profession goal. Being uneducated limits career opportunities because without education degrees students will not be hired for a good job position. Education expands youth knowledge in order to promote students academic achievement and ethical development. Expelling students does not solve the problem and it must not be the first option because it is not helpful for them. However instead of that there are possible solutions to change students by giving them other chances to think honestly to recover. Whenever College provides several services to support students that will help them attain their success honestly. Once students receive appropriate help that they need, they will exceed the need of cheat. Another option is to give students first warning and chance to make up the assignment again. Then students should receive a failing grade for copied work or the assignment. That is students should be expelled from the whole course not from the college. Even so, college main goal is educating students as much as it can and learning them specific skills that form lifelong working habits according to each student unique abilities. Everyone deserves better chances to exhibit best, those expelled students may be professionals, smart, creative, study well, disciplines and hard worker. Who knows they may were under pressure or may face problems with their families, so they may found cheating is way to skip these difficult situations in their life. Indeed, students are responsible of their behavior at college, they are supposed to handle their mistakes and apologize for them and college has to treat them fairly. As the college has rights and polices students have rights too, college cares about its students so it must interview them after caught them cheating. I think colleges must look after the consequences of expulsion because it affects many sides in the society and cause very serious extreme problem which is unemployment. Students should not be expelled from college for cheating because it is not beneficial for them. Knowing cheating take a place is not enough reason to expel students, it must be taken as a final extreme punishment. Expulsion wastes students time, confuses their self-steam, and it marks students as bad people. Besides that, they lose their ambitions toward their educational degree which reduces their chances for good job positions in society. On the contrary if the college try forming new polices that breaks down losing students, it could control their behavior and benefit them. That will enriches the college efficiency and raises students capability to be creative, talented, and smartness. College students will increase their risk of cheating awareness and will avoid violating any college right. Students attend college to support their knowledge and promote it for better social life in future.

Save Trees free essay sample

A coalition of environmental organizations working directly with Canadian companies to develop practical and economic ways to shift their wood and paper use away from ancient and endangered forest products to ecologically sound alternatives. Conservatree – www. conservatree. com: American non profit organization dedicated to converting paper markets to EP papers. Reach for Unbleached – www. rfu. org: Canadian registered charity working for a sustainable pulp and paper industry.ABPBC (Association of Book Publishers of BC) – www. books. bc. ca/ecokit. php: eco-kit for book publishers online. Magazine Paper Project – www. ecopaperaction. org: American non profit encouraging magazine publishers to switch to recycled paper. ReThink Paper – www. rethinkpaper. org: American non profit – more info, more resources. Almost half of the trees harvested in North America go to the production of paper Produced with the assistance of and the BC Gaming Commission For one source of EP office paper, see the Office Paper Buying Club at www. We will write a custom essay sample on Save Trees or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page rfu. orgBuying EP paper is the focus of the companion brochure – â€Å"Buying EP Paper. † Money saved using paper saving tips in this brochure can easily offset any initial cost differences of purchasing EP paper. Potential organizational benefits of an EP paper policy include favourable public image, employee pride and contentment, competitive differentiation, socially responsible investing advantages. Pulp paper is one of the most environmentally demanding and damaging industries in the world ? $50 ? $500 ? $100 ? $1,000 ? $250 ? Other $____ 1984 1994 2004Global paper consumption has more than tripled over the past 30 years. How’s recycling working? Reach for Unbleached Box 39 Whaletown, BC Canada V0P 1Z0 Phone: (250) 935-6992 In Canada we recover only 44 % of all paper products used, including only 15 % of printing and writing papers and magazines. Over 90% of all office and printing paper is made with virgin fibre. | | Paper reduction techniques Machines n Purchase photocopiers that have double-sided copying capacity. Program double-sided copying as the default. n Purchase fax machines that use plain paper to eliminate the need to copy thermal sheets.Electronics n Create letterhead stationary using software templates and make it available to all. n Use e-mail instead of paper memos. n Don’t print all your e-mails. n Send out and keep reference documents electronically – don’t make hard paper copies. Software adjustments n Changing the print and other settings in software programs can save paper up to 50% by reducing the margins, font size and line spacing. Set the default to these settings, altering the parameters when necessary. (See www. rfu. org for more details on software adjustments. ) n A software program like www. ineprint. com will print more than one page to the sheet. Use the right paper for the job n Choose the most eco-friendly paper for a job – highest recycled content, unbleached, etc. Premium, extra white glossy paper is only occasionally necessary – for fine art reproduction, photographic prints, etc. n Use lighter paper (less weight) when feasible. This reduces the amount of fibre needed and also saves money in postage. n Use non-coated paper. Coated paper is in most cases less desirable for recycling mills because the clay coating is not recyclable. Work with your vendors Many of the following ideas could reduce vendor costs – enabling you to negotiate for advantages in other areas. n Ask suppliers to first send information electronically; then decide whether or not you need a hard copy. n The following shipment strategies from suppliers can save money for both you and your vendors. n Boxes, filler, etc. cost money. Ask vendors to colour code materials to help identify materials for recycling procedures. n Re-usable containers can be shipped back to suppliers. n Product packaging contributes significantly to purchasing costs.Ask vendors to reduce packaging. n Set up incentives for paper suppliers to sell you less product by helping keep track of your inventories and eliminating excess stockpiles, e. g. custom stationary that could become obsolete. n Provide inter-office envelopes to vendors for incoming invoices that need to go through more than one hand before payment. Many companies now consider their vendors as partners, not just product suppliers. In this spirit of partnership, they are working together to save money and improve environmental performance.Reward employees who come up with other paper-saving ideas. email yesterday More Paper reduction tips n Reduce a legal size sheet to letter size. n Make smaller notices, forms and letters – print two on each sheet of paper and cut it in half. n Use two-way envelopes to send out invoices customers can refold envelope for return payment. n Circulate office reports in a forwarding mailing envelope – saves making copies. n Use on-demand publishing or printing for books, manuals, catalogues, etc. – only print for immediate needs.